Competition Law Programme
Training in competition law with an emphasis on a critical reading of its normative, institutional and economic foundations, in Brazil and in comparative perspective.
Professor, lawyer and researcher
Hello, I am Bruno. I work on competition law, digital markets and law and economics. Born in southern Brazil, based in São Paulo, married to Rafael, dog father to Pudim, gay, and an advocate.
I started out studying advertising, and never quite left it behind. I have real respect for communication, and I use what I learned there every day: speaking plainly and close to the people I am talking to, without the jargon that keeps others out of law. A good class is one people understand.
I am curious and somewhat restless, so I always have several projects running at once: events, courses, reading groups, research. I also speak and consult on a range of legal and diversity topics. Off the clock, I went back to studying the transverse flute.
This site exists to keep my work within reach: what I teach, what I am researching and what is still half finished. If something here interests you, write to me. I like conversation, research done jointly, and above all people who show up disagreeing.
Note Personal and independent website. Everything here is my own responsibility and does not represent the position of ESPM, of my law firm or of any other institution. I also practise law, which means I write about matters I work on professionally: whenever a text relates to a case or client of mine, that is stated in the text itself.
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I am a professor of Economic, Competition and Regulatory Law at the ESPM Law School and a partner at a small competition boutique. My research covers market structure, economic power, digital platforms, investment funds and law and economics.
I am a professor of Economic, Competition and Regulatory Law at the ESPM Law School, in São Paulo. My research covers market structure, economic power, digital platforms, investment funds and law and economics, with a preference for empirical work done in groups.
I studied advertising before law, and that detour became method. Communication is not decoration on a legal argument, it is part of it: an argument nobody understands convinces nobody. I carry that into the classroom, into legal opinions and into the events I organise.
I read law at UFRGS, spent a year at Giessen on the Unibral programme, took an LL.M. at Yale, where I was an editor of the Yale Journal on Regulation, and completed a doctorate in Commercial Law at the University of São Paulo, with research at the Max Planck Institute in Hamburg. I worked in the office of the president of CADE, the Brazilian competition authority, at the Bundeskartellamt in Germany, at competition practices in private firms, and for six years as in-house counsel at Abbott, in Brazil and in Chicago. In 2025 I served as a UNDP consultant to CADE on the public hearing regarding the iOS and Android digital ecosystems.
I am passionate about in-house practice. I came out of those six years convinced that the legal department is the least understood position in competition law: academia rarely takes it as an object of study, and outside counsel tends to treat it as a client rather than as a technical interlocutor. Yet it is the in-house lawyer who sits inside the economic agent, where competition decisions are actually made, long before anything becomes a case. I bring that into the classroom, into the programmes I direct and into my research, as a technical problem rather than a market anecdote.
Today I split my time between teaching, research and competition practice, and I am a partner at a small firm, a choice that leaves my schedule free for classes and supervision.
Affiliations
Education
Professional experience
Academic positions
Institutional roles
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Teaching is the centre of what I do. I like small classes, calling students by name, a real case on the table and the freedom to disagree with me. Besides the undergraduate courses at ESPM, I teach in postgraduate programmes and design and direct executive courses.
ESPM
Undergraduate courses at the Law School. I also teach in postgraduate and specialisation programmes.
Market structure, merger control, unilateral conduct and cartels, built on CADE case law.
Agencies, regulatory design, market failures and the line between regulating and competing.
The constitutional economic order, economic power and the legal instruments of state intervention.
Incentives, transaction costs and economic method applied to concrete legal problems.
Courses I have directed
Executive programmes I designed and led, open to practitioners in the field.
Training in competition law with an emphasis on a critical reading of its normative, institutional and economic foundations, in Brazil and in comparative perspective.
A programme aimed at in-house practice and digital markets, built around concrete cases and the intersections between competition, innovation, ESG and big data.
The full list of courses, supervision and examination boards is on my Lattes CV.
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I rely heavily on law and economics and on empirical method. I like working with data, decision databases and numbers, because much of what legal scholarship repeats has never been measured. I research in groups whenever possible: I believe in exchanging ideas and I do not think research needs to be solitary. One question that interests me most is the in-house one: how competition decisions are made inside the economic agent, before there is ever a case.
Research lines
Projects and working papers
A long-running research project on how antitrust adapts to platform markets, and the basis for much of what I publish on the subject.
A genealogy of the distinction between economic power and market power, built from cases where one exists without the other.
On the design of leniency programmes and the incentives they actually produce.
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I always have several projects running at once: events, courses, reading groups, mentoring and student competitions. Some last years, others are born for a single edition. I also speak at events on competition, digital markets, regulation and investment funds, and act as an expert opinion author in my field. Much of this comes from wanting to bring the people inside companies closer to the technical and academic debate.
Projects
I always have several projects running at once: events, courses, reading groups and training initiatives. Some last years, others are born for a single edition.
The first group of its kind at the school devoted to Asian legal systems, created to break through the Eurocentrism of the material available to undergraduates.
A free legal clinic for non-profits and small businesses without access to private counsel. I founded it in 2010 and it has been running for more than fifteen years.
A student think tank on public policy, with workshops for secondary school pupils and an annual conference. I conceived and organised two editions of the Winter School of Law and Economics.
Mentoring
Mentoring is the work that gives me the most back. I do it through three channels in academic and professional settings, and all of them take newcomers. There is also the mentoring programme of the Frente Jurídica LGBTQIAPN+, which appears under diversity.
Competitions
I take part in and encourage student competitions. They are the format that brings students closest to real practice, and the preparation matters more than the result.
Speaking and expert opinions
I speak at events on competition law, digital markets, regulation and investment funds, at law firms, companies, associations and universities. I also write expert opinions on competition and regulatory matters. Invitations through the contact details below.
I speak at events and advise on competition law, digital markets, regulation, investment funds and diversity, for law firms, companies, associations and universities. Invitations through the contact details at the end of the page.
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Articles, chapters and opinion pieces, linking to the full text wherever it is available. Where there is no link yet, write to me and I will send the PDF. The complete record is on my Lattes CV. Texts in Portuguese unless noted.
Journal articles
Book chapters
Opinion and commentary
Press
Interviews, appearances and quotes in the press.
Theses
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For almost ten years I have worked on diversity within the legal profession, and not as a side issue. Who gets to speak on a panel, who gets hired by a firm and who manages to stay are also questions of market structure.
Track record
I took part in setting up the firm's diversity programme, the first formal structure of its kind where I worked.
I created the LGBTQIAPN+ employee resource group of the Brazilian affiliate from scratch.
Expanding the network across the region, coordinating between affiliates.
Leading the network worldwide, from Chicago.
A non-profit organisation of LGBTQIAPN+ lawyers, today with more than five hundred members and a steady presence in São Paulo's legal community. It runs a mentoring programme for people starting out in the profession.
Applying the Guide on Diversity and Training for Events and Seminars, including in the panel selection rules of the International Competition Law Seminar.
Speaking and consulting on diversity
I have spoken about diversity at law firms and companies, and I advise on setting up diversity initiatives: designing employee resource groups, targets, internal policies and criteria for events. I like bringing economic and technical perspective into this debate, rather than treating it as rhetoric alone. For invitations, the contact details are at the end of the page.
Writing and interviews
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